Mince pies and magic

24 December

It’s time to pause and eat some mince pies! But first, I want to thank all of the people I have worked with this year; both colleagues and clients and readers of my blog. I also want to leave you with a bouncy thought for the coming year…

Do you share your ideas with others? If you’re thinking about starting a blog in 2016 – or writing posts on LinkedIn – or even commenting on industry forums; this post is for you.

You probably don’t see the world like everyone else – that would be boring! This magical video made me question how I see the world. We all see magic that other people overlook. Your view-point and ideas can help other people. Is it time for you to make a dent in the world? Or build your reputation as an expert in your field?

I’m encouraging you to be brave and share your ideas and creativity with others. Start some exciting conversations n 2016! I can help you plan or create that content. Let me know if you’d like some help.

Three Thought Bubbles will re-open on 11th January. I wish you all a relaxing holiday with plenty of digital detoxing!

Is the feeling of having to ‘create content’ killing your creativity?

25 November

Is the feeling of having to ‘create content’ for your business stressing you out? Does it feel like a chore? I know that this is a real issue for many business owners. And yet you have valuable ideas to share. Today, I’m suggesting a technique to help you inject some fun into this important area of your business. It starts with taking a content creation sabbatical.

Creating content

Here’s the thing – Much of what we read online is not new to us.
Some of it bores us. Or it’s interesting but there’s too much throat clearing. Think of an article that you did enjoy reading – I bet that the person brought the idea to life because they looked at it in a new way.

Content creation sabbatical

The purpose of this post is to plant a new seed in your head! Creating exciting content involves practising your creativity muscle. Treat yourself to a two week writing sabbatical and try something different –

Scribble
, type or record some ideas that interest you. Carry a notebook in your pocket. Question what excites you. Stand on your head or look down from a height. What other ways can you interpret this idea? Forget about the general viewpoint. Feck Perfunction. Maybe it’s time to take yourself less seriously?

Dominic Wilcox

Variations on normal

Dominic Wilcox is an illustrator and inventor who looks at his everyday world in hilarious ways. This video called ‘Variations on normal’ encouraged me to question how I view the world. It made me question what I believe to be true. I think that this is essential skill for innovative content creators.

My tips

Question your beliefs. See new possibilities. Laugh more. Now, share your ideas and get some feedback. You’re not writing for validation; you’re writing because you believe you have something worth sharing.

This is a topic I write about frequently – these posts might give you some more ideas:

  • How much thought do you give to your personal brand?
    In this post I ask you to consider what you would like to be known for? Every piece of content that you share online says something about you. Only talk and write about things that genuinely interest you. This is particularly true for blogging. Value your time and ideas!

  • How to set yourself sane, humane and reasonable goals.
    This one idea from Alexandra Franzen had a huge impact on how I work. Let’s start by being kinder to ourselves.

  • Why blogging is not about finding your voice
    It’s about discovering that voice.

  • Sometimes we need to unplug
    Finally, it is perfectly OK to disengage from the web sometimes Give yourself a break, give your ideas space to grow and develop. Chill out. You’ll come back full of ideas!

    Writers block or writers weariness strikes me too, but I got some great advice from a colleague recently; value and own your ideas and put them out there into the world. In addition I’d suggest looking at the world like Dominic Wilcox sometimes!
    I offer a range of writing classes – let me know if you’d like some help.

     

  • Chop your words; the skill of editing

    29 October

    Spend 20% of your time writing and 80% editing. This is one of the best writing tips I have heard. The reason it’s so effective is because most of us love to ramble! We believe that more words make a better story. The opposite is true.

    Austin Kleon - Blackout poems


    A Newspaper Blackout Poem by Austin Kleon


    Austin Kleon is a writer and artist who inspires us to see things differently. For personal entertainment, he began creating ‘newspaper blackout poems‘.
    This involves taking a newspaper article and black marker. He scans the piece for a handful of words to string together. He literally edits the text to create short punchy stories. He boxes his chosen words and edits the rest away with his black marker.

    This makes so much sense; Why use 100 words if 15 will suffice? Especially if those 15 words now have more impact.

    Here’s a humorous quote from The Minimalists on how to declutter your writing –

    Avoid throat-clearing. Blogs, books and social media posts are littered with unnecessary intros, solipsistic digressions and avoidable drivel. Ditch the nonsense and state your points. When in doubt, delete your fist two paragraphs and see whether the writing improves.

    My writing tips to help you throw away lots of your words:

    Step one

    What is your key idea for your article? Throw out all ideas on paper or screen. Resist the temptation to edit or structure your text.

    Step two

    What are the key points that support your idea? Now it’s time to position and piece these together like a jigsaw. How do your ideas flow? Is there a logical progression and clear conclusion?

    Step three

    How many sentences or words can you remove while retaining the meaning? Choose short active verbs over flowery adjectives. Be ruthless. Come back to the article the next day. Read it aloud. Edit it again.

    Clear concise copy is essential for businesses today. Time is a valued commodity – let’s not waste it writing fluffy, stuffy communication! You’ll find an archive of writing advice here on my blog. I am also a communication trainer and consultant. Get in touch if you’d like to chat about my training courses.

    Further reading:
    An article explaining Austin Kleon’s Newspaper Blackout Poems.
    Inormation on Austin’s new book – Newspaper Blackout

    How to use Instagram to tell your business story

    19 October

    Have you considered Instagram for your business? Instagram is a powerful platform for connecting with customers. Think of it as micro blogging – sharing small pieces of carefully curated content that can help you connect with your audience.

    Last week I was training a group of business owners about different social platforms and how to use them. The fears we have about sharing online content usually boil down to two things: I don’t know what to say and I’m scared that no-one will be interested in listening. It makes sense to name these issues as clarity and confidence. I know that clarity is the key to social media marketing. If you know exactly what you do, it makes it much easier to share that message on the web. Take time to do that first. Your confidence naturally grows when you can communicate clearly.

    I’ll share some key statistics at the end of the post. First though, lets look at examples of businesses who are using instagram well. I want to highlight the importance of combining images with brand language. The ‘voice’ of your brand is important here.

    Dirty Fabulous – Living their brand

    Sisters Caroline and Kathy own vintage clothing store, Dirty Fabulous. I’ve known these two for years and admire their huge passion and commitment to their business. One of the things that makes this business a success is that they live their brand every day. Vintage is their life and fancy dress is part of their everyday world! Kathy, seen on the right is “Twirling in my 50’s dress at our friends wedding in France.”

    Dirthy Fabulous sisters

    Balyvolane House – We are professional and personable

    We tell our business story in different ways on different platforms. Ballyvolane house is a luxury, historic, Irish Country House. If you visit their website, you will get a sense of their high standards and attention to detail. On other platforms like Facebook and Instagram they show more of the human side of their business. The message is clear; ‘We are professional and personable. We understand our guests and want to make their stay with us memorable and fun.’

    Ballyvolane House

    Juniper Ridge – Taking you on the journey

    Juniper Ridge make ‘Wilderness Perfume’ by distilling and extracting fragrance from wildflowers and plants. “Our company is built on the simple idea that nothing smells better than the forest and that the only way to bring this beauty home is to first strap on your boots and go there.” You get the sense that the business was set up to allow them to earn a living doing what they love; being out in nature. Whatever their reasons, they want to bring you on the journey. Their instagram feed takes you trekking with them. It activates your sense of smell. And it makes you feel part of a community. There is no hard sell here – if you are part of this niche market, you will want to sample their products. This account makes you feel part of the Juniper Ridge team.

    Juniper Ridge, wilderness perfumes

    Sugru – enabling you to fix things and have fun in the process!

    I’m a big fan of Sugru because they are making the world a happier and better place. Most of us want to feel like we can do this too, even in tiny ways. Jane Ní Dhulchaointigh developed a new kind of silicone rubber to fix things. She was tired of buying stuff and wanted to improve and re-imagine the things she already had. In the process, she sparked the imagination of millions of people. Sugru uses their Instagram account to promote and inspire their worldwide community. The attention is firmly on the users of the product. Watch one of their fun videos below –


    Kathryn Davey – Sharing sneak peaks into her creative world

    Kathryn designs serenely beautiful, hand-crafted dolls. She has a huge following of loyal fans who are interested in getting a sneak peak into her creative world. We get glimpses into Kathryn’s indigo and linen world. Times slows down as we imagine how many tiny stitches have go into creating each piece. “I grew up in a creative household in Dublin, Ireland with very resourceful & talented parents. I came from Grandmothers who lived through wars & rations. Whites were boiled and socks were darned & if you needed a dress for a special occasion it was made from what was available. Although I am self-taught in my craft of doll making & indigo dying, I am grateful to the women of my family for the creative resourcefulness that they taught me.” Kathryn sells her products online – Instagram helps her to make an emotional connection with people who she can’t meet in person.

    Kathryn Davey

    Video Meals – showing you how to do something {in easy steps}

    OK, I followed this guy on Instagram because he was doing something very different and he has a huge following because of that. I find him irritating but that is beside the point; I am not his target audience! This guy has found a way to solve a problem for people. He shows you how to cook recipes that are quick and simple to follow. He saves you time and inspires you to give cooking a go. ‘How to’ content is very valuable because it enables people to do things for themselves. In 15 seconds he will show you how to make chocolate and banana muffins.


    Anthony Claffey – creating a memorable series that tells a story

    Anthony Claffey is a movement coach and works with Andy Myers at ‘Always Move’. Part of the skill of being a coach is to inspire and motivate people to make change. Anthony gives Handstand Workshops with Andy and has used his instagram feed to illustrate a 365 day challenge he has set for himself. In addition to publicly recording his challenge, he chooses interesting historical locations, which he tells us more about. Instagram allows you to build up a sense of trust with the people behind a business. If they’re popping into your feed every day, you feel like you’ve established some sort or relationship with them.


    Here are some interesting Instagram statistics:

  • Instagram’s per-follower engagement rate for top brands is 58 times higher than on Facebook and 120 times higher than on Twitter
  • Instagram is more effective for ‘business to customer’ than ‘business to business’.
  • The average engagement per Instagram post has grown by 416 percent over two years

    * Stats via a Hootesuite More information contained in the full article.

    To sum up this post – Instagram can be a great platform to build trust and engagement with your target audience. It’s not just about pretty pictures. First of all let’s find out if your target audience use this platform. Then we can create a strategy with clear goals for your business. I help businesses to get clear on what they are offering and to whom. From there, I can train you to communicate that message on the web. Let me know if you’d like some help with that!

    On a personal note, I’ve been invited to curate the ‘Picture This Dublin’ instagram account. I’m sharing images that tell the story of my city. I’d love your company over there. (I’ll be posting from 19th to 25th October).

    Instagram Links to explore:
    Dirty Fabulous
    Ballyvolane House
    Juniper Ridge
    Sugru
    Kathryn Davey
    Video Meals
    Anthony Claffey

  • Business blogging; the difference between ‘how’ and ‘how can’

    16 September

    The more I learn about writing and communication, the more excited I get by the power of words. But lately I’ve become fascinated by how the words we choose to talk to ourselves have a massive impact on the actions we take. If you’re thinking about starting a business blog, you’re probably asking yourself lots of how questions. How will I know what to write about? How will people find my blog? How will I find the time in my busy day?

    Stop and ask yourself some ‘how can‘ questions instead; you might surprise yourself with what happens next.

    How you look at things

    ‘How can’ questions immediately encourage you to find solutions! For example, ‘How can I find time in my busy day?’ might help you look at how you actually spend your day. How can I spend that time more wisely? How can I get someone to help me with other aspects of my work that I don’t enjoy doing?

    If you’re a business owner, you’re already a genius problem solver! That’s why your clients are happy to pay you money. You can help yourself to perform better by asking yourself better questions. I’m encouraging you to start them with ‘How can’.

    Small shifts in thinking can lead to better habits! I’ve written posts on topics that relate to this one.

    How to set yourself sane, humane and reasonable goals.
    This one idea from Alexandra Franzen had a huge impact on how I work. Let’s start by being kinder to ourselves.

    Let’s make friends with blogging first; simplifying your decision to blog into 5 simple steps.
    I de-mystify what is involved in starting a business blog.

    How do you feel about learning a new skill?
    Blogging is a new skill – how do you feel about learning new things? I share my own experience!

    How to make time to blog
    We all have the same amount of hours in the day. That’s why it’s important to question our perception of time.

    What keeps you from sharing your work?
    Whether you are a creator or art or ideas, how do you feel about openly sharing your work?

    Has the ‘How can‘ question captured your imagination today? I really hope so! Please share any ideas on this word debate below or on Facebook or Twitter.

    Image credit
    Free stock image from Pexels.com – graphic inspired by a 1970’s image taken in LA!

    Brand tone; what do your customers really hear?

    9 September

    Brand language is the language your brand uses.
    It is spoken and printed word, both on and off web.
    The words you choose matter but have you thought about your brand tone?

    I help businesses to be more human on the web. Most businesses need some help with this. That’s because speaking seems to come more naturally to us than writing. We don’t usually talk about ‘speakers block’… unless we’ve been invited to give a stand up presentation! Seriously though, have you thought about how your business comes across on the web? What do your customers really hear?

    What is your brand tone?

    When we read content online, we literally hear a voice in our head! We interpret the message and imagine that we are having a conversation with the person. So, it’s important for you to decide what tone and language support your business brand. How can you communicate the story of what you do in a way that is meaningful and effective?

    Most of us hugely underestimate how people interpret what we say! Message misalignment is very common on the web. Communicating face-to-face involves the use of non-verbal tools like: intonation, gestures, facial expressions, and body language. We interpret most of this on a subconscious level. That is why we rely so heavily on our choice of language and use of emoji (or text emotion symbols) to help us to convey emotions. Emotion helps us to make sense of the world.

    This is the first of a four part article on social media Brand Voice. The four key elements are tone, language, personality and purpose. Let’s start with your business tone of voice. Once you know the tone you want to use, it is much easier to choose effective words.

    Today I’m going to share examples of businesses who have different brand tones. It’s much easier to understand when you can see live examples.

    Personal tone

    A business that uses a personal tone is keen to understand their customer needs. When someone arrives on the website or blog, they immediately feel like they are understood. The business outlines and understands their ‘problems’ and presents them with clear actionable solutions. A surprising example I found is Keyhouse, who develop, build and support specialised software for law firms.

    Keyhouse take a refreshing approach by using simple english to speak to their target audience. Law firms are notorious for their use of stuffy and incomprehensible phrases. (My research threw up an excellent post from the blog ‘A lawyer’s guide to writing’, titled ‘Avoid stuffy language and use real words instead’.) Well done Marie Buckley!

    Keyhouse

    This copy is highlights the personal tone that Keyhouse use to communicate their value –

    “Before we tell you what a Keyhouse solution can do for your practice, we like to learn about your business. Tell us what you do best, how you do it and where you are feeling pain. Then we can take you through how our specialised software can transform your firm, making it more organised, efficient and profitable.”

    Understanding and supportive tone

    A business whose brand values are about caring and supporting people are very conscious of community. The language is inclusive and caring. A great example of this type of business is the Alzheimer Society of Ireland. Alzheimer.ie is a dimentia specific service provider in Ireland. Their brand tone supports their brand vision which is quoted below;

    “Our vision is an Ireland where no one goes through dementia alone and where policies and services respond appropriately to the person with dementia and their carers, at the times they need support.”

    Alzheimer.ie

    Honest and direct tone

    Honest and direct is not always about being a people pleaser! The Middle Finger Project is a niche business with a very specific audience. Ashley Ambirge provides “frank advice on surviving as a business owner, for people with a f*cking sense of humour”. Like the most successful companies, it actively repels certain customers. Ashley Ambirge doesn’t have an edit button – she is certainly not afraid to be herself. I’m not necessarily a fan of her business but I do admire her bold, direct approach.

    Here Ashley tells us why she chose the name ‘The Middle Finger Project’ –
    “Because we’re in the business of shunning cliché, overused language, business practices and lifestyle choices, in favour of originality, happiness and doing what feels right for you”

    The Middle Finger Project

    Tone is so crucial in the online world – what tone suits your business brand? I hope these examples help you to be more conscious when you are creating both verbal and written communication. My next post will inspire you to choose your words wisely too!

    Think about your favourite brands and see if you can describe their tone – I bet that  you have already subconsciously done it! Feel free to share your revelations below or over on Facebook.

    Referenced links to explore:
    Keyhouse
    The Alzheimer Society of Ireland
    The Middle Finger Project
    A lawyer’s guide to writing’

    Related post – Why blogging is not about finding your voice

     

    What three things would you like people to believe about your business?

    31 August

    My business card asks a thought provoking question; what are the three things you would like people to believe about your business?’ It’s a simple but crucial idea – if you don’t know exactly what you do, how can you expect your customers to know either? Knowing the answer to this question will give you clarity in so many situations, from meeting people at networking events or creating website copy to chatting on social platforms. Ultimately it boils down to one thing – what do you want to be known for?

    Three Thought Bubbles

    We start with this question when I train business owners how to communicate what they do on the web. What seems like an obvious question can be a tricky one for many people to answer.

    I often begin by sharing my own ‘three things’. Over the last seventeen years, I have owned two businesses. Each offered very different services but I’ve always been very clear on communicating how I can help people. Real examples are useful in training, so today I’m going to share the three things I’d like you to know and believe about Three Thought Bubbles, as well as for my previous business Rangoli.

    Three Thought Bubbles human business branding

    At Three Thought Bubbles – I offer training and mentoring in the area of online business communication with an emphasis on clarity and human connection. The three things I would like people to believe about my business are:

    1.I believe that human business works and that it is essential to emotionally connect with your customers on the web. People do business with people they trust.
    2. I understand your world. Having run two businesses, I know what it’s like to juggle all aspects of a business, including sales and marketing.
    3. I want to inspire you and give you the confidence to tell your business story. I will provide you with new tools, skills and support.

    In my previous business Rangoli, I designed bespoke bridal jewellery and headpieces. My skills were much wider than that of a jewellery designer. I listened, reassured and interpreted clients ideas, offered advice on styling and involved clients in the design process. Here are the three things that I wanted my clients to know and believe:

    Rangoli Jewellery website

    1. I will listen to you from the first email or telephone enquiry, right through to a face to face meeting,
    2. I will offer honest and expert advice
    3. I will involve you in the design process to create a piece of jewellery that you will cherish wearing for years to come.

    I hope these two examples are helpful for you! Ask yourself this question and see how clearly you can tell yourself what you do and who you help. Take your time and keep editing your ideas and words until they reflect your core business values.

    In a future post, I’ll show you how you can create content and start conversations that support this business ethos. That’s what social media for business is all about. Do you need some help with that? I offer a range of training and would love to have a chat with you about humanising your business on and off the web!

    Please share your own ‘three thought bubbles’ in the comments below or over on Facebook. Go on, be brave 🙂
     

    Why blogging is not about finding your voice

    18 August

    New bloggers are encouraged to find their voice but what does that mean exactly? I take a different approach to this metaphor when I train owners how to write a business blog. I believe that creating engaging content is about developing, rather than finding your voice. There is a subtle difference which I’d like to discuss with you today.

    Develop your brand voice through business blogging

    What if you approached your online business communication in a different way? If you allow yourself to relax a little, you will realise something important – The goal isn’t to have the loudest voice on the internet. It’s to have a voice: your voice.

    Publishing content online is not purely for other people to read. It’s about developing a relationship with your own voice and ideas. Blogging helps you to find ways to express your ideas to yourself first and then to others.

    Creating valuable content is not about seeking validation from customers and peers (although you need to be aware of their needs). It’s about exploring ideas that excite you from start to finish. Sometimes that can be a messy process! So much of what we share online is tightly edited. Ideas need space to develop and grow. Today I am encouraging you to use this online platform to own and voice your ideas publicly.

    Over time, your blog can become a living business plan as you actively explore new directions. Interactive feedback is a great way to pitch new ideas or products and make sure you are on track. Clear patterns will show up which might have otherwise gone unnoticed.

    Whether you are a sole trader or a larger company, it is your job to make your business ‘findable’. How are you helping search engines — and most importantly, people, to find your business on the web?

     

    It’s perfectly OK to disengage from the web sometimes

    29 July

    This Friday, I’m swapping thinking and analysing for physical exertion in some German hills! I’ve enjoyed telling my friends (and more significantly, myself) just how much I need space to tune out and unplug. So, this is a vacation notice with a difference; I want to share some ideas on how to slow down and disengage. Not just for two weeks, but with regular intention. This is a positive post about being mindful and strategic about how we spend our time online.

    It is perfectly OK to disengage from the web sometimes

    Sometimes we need a break from catchy headlines and quote-covered photos. I say this as a creator of both! I’m realising how essential it is to find ways to hit the pause button. I’m going to share some of the movements and thought leaders that have grabbed my attention lately.

    I wish I could remember where I heard this quote; ‘With the internet, we now have the ability to outsource our internal ramblings’. This is such a mind-boggling and funny thought – as if we don’t have enough chatter going on inside our heads! Every day, I discover radically amazing ideas and people online but I need to find ways to filter through the constant distraction.

    Here are three concepts that are aligning with my new ways of thinking; minimalism, physical movement and slowing down.

    Minimalism

    I came across The Minimalists at a time when I was seeking to simplify my life in general. As with all new life habits, they have a way of trickling into every area of life. I found that the minimalist mindset helped me re-structure my way of working too. Minimalism leads to clarity. Best of all, it cuts through the noise and clutter and helps us make better decisions.

    Thought provokers –

  • I wrote a post on how minimalism can help you simplify your life and your business.
  • The No Sidebar website – A collection of articles on minimalism, productivity and simple living.

    Exercise and movement

    My work involves a mix of training and writing and I have become hyper conscious of my static, seated position. My body is yelling at me to move and I’m listening now! I regularly do Yoga and hill walking and set alarms for movement and stretch breaks. Physical movement throughout the day allows your ideas to peculate too.

    Thought provokers –

  • Alastair Humphreys is an outdoor adventurer and thrill seeker! I am fairly obsessed by his concept of MicroAdventures
  • Marcus John Henry Brown takes clients on creative walks so that they can come up with better ideas.
  • You might also choose to move and work from a new pop-up office occasionally.

    Slowing down

    I think it’s the nature of streaming online content that can makes us feel overwhelmed. ‘Fear of missing out’ syndrome is real but manageable! Becoming more mindful of how we consume and post content takes practice. Here are some thought-provoking articles on slowing down;

  • A Ted talk by Carl Honoré: In praise of slowness
  • Paulina Lenoir created a pair of excessively long shoes that force wearers to reconsider their daily routes and pace!

    Sometimes our best ideas come from the spaces in between focussed activity, when we pause for a moment. I want to assure you that effective social media marketing is not about spending every waking minute scrolling and typing. With some effort and planning, you can market your business mindfully. I’m always up for a chat if you need help with that.


    In the meantime, the business will be closed until Monday 17th August. I’m hoping for limited WiFi access as I trek near the Black Forest mountains!

    Image credit:
    Free stock image by Lianne Trevarthen via Magdeleine.co

  • What do adult colouring books and blogging training share in common?

    20 July

    There is a message surfing around the internet which is hard to miss – “Done is better than perfect”. (Mostly imagined) fears rattle around in our heads and hold us back from starting things. But today when I read an article about adult colouring books, it reminded me of something clients often say to me – “I’m not creative”. I’ve discovered that most of us need help in realising that we are creative. If we don’t believe this, it’s hard to put hand to keyboard and start publishing content.

    Creativity takes many forms and the visual form is the one that mostly springs to mind. But how about the art of words; people who can skilfully juxtapose words to inspire new meaning? A sharp wordsmith is a valuable asset to any business.

    First of all, what is an adult colouring book? It’s probably not what you think (and I dread the sea of spam comments that this title is going to attract!). Adult colouring books are designed to allow adults to be playful, just like kids. Colouring allows the brain to relax while still being creatively engaged. The key attraction seems to be that the user is not faced with a blank page. Someone provides you with an outline, which means that you don’t have to make that first mark on a glaring white page!

    Secret Garden

    “Many people fear the idea of filling a blank page, and this comes from the often misheld belief that they aren’t creative. By acting as an entry point into creative activity, adult colouring can help people to tackle this fear. Michael Bierut, my fellow partner at Pentagram, was recently discussing Johanna and her work on his podcast, Observatory, and he said “there is something great about giving people a way in with creativity, even if it has multiple training wheels on it,” and I agree. The great result of adult colouring is not the act itself, it’s the subsequent acts of creativity it inspires. It’s a gateway drug, if you like.”

    Quote from an ‘It’s Nice That’ article by Angus Hyland

    Starting to blog can feel like staring at a blank white page… it can feel incredibly scary at first. My job is in helping my clients in two ways;

  • To give you the confidence that you are indeed creative and have something valuable to say
  • To help you find your voice and give you the techniques and strategy to help you make it happen.

    Most of my posts are about getting you to think differently about marketing what you do. As Seth Godin recently said, no-one suffers from ‘talking block’. As a business owner, you are the best person to tell your story. Perhaps you need the equivalent of a colouring book outline to get you started?! Give me a call if you’d like to chat about some training.

    Here are some other posts I’ve written to inspire new business bloggers:

  • How to set sane, humane reasonable goals
  • Invest in Mattering
  • Let’s make friends with the idea of business blogging first!

    Image credit
    The illustration above is taken from ‘Secret Garden‘ by Johanna Basford.