Great stories or communication leave room for the imagination. They don’t tell us everything. We come online to learn new things and to be inspired but we also want to be entertained. Without emotion, our experience of the world is very flat.
Here are three examples of ‘moving’ content that surprise and totally engage me. They happen to be video content but there are plenty of ways to inspire readers with written word too.
When I first landed on the Dame Media website, I had a ‘laughing alone with my laptop’ moment. What did their silent (almost) black and white video say to me? We do things differently, we’re confident and we’re not stuffy. If you’re looking for bland corporate videos, we’re not for you. And there’s a second giggle in store if you scroll to the bottom of their homepage.
Airbnb attract surprise and adventure seekers. They remind us of those beautiful human encounters that happen when we leave our regular routine behind. That’s why their silent stream of host and traveller tales on the homepage is so effective. No narrative is needed. We simply imagine acting out our own movie snippet! Silence gives us that space to interpret what we see. Like I mentioned above; it leaves room for our imagination.
And finally, ‘A wedding in reverse’ is a different twist on moving images. This short film combines two clever elements; slow motion and reverse action.
In just 3 minutes and 17 seconds, an incredible story is shared. We see flickers of facial expressions that are normally overlooked. It reminds us how fast our everyday world is. Of how important human connection is. The musical soundtrack gives us the space to interpret what we are seeing. This quote from Velare sums up what they do differently –