Hold their hand – Make your online user experience as easy as possible

20th December

Hold their hand! Make your online user experience as easy as possible. Don’t create stumbling blocks. This is the best piece of advice I’ve ever been given.

Every day, we visit sites that make us want to scream. ‘What do they do?’, ‘How can I get I contact them?’, ‘Why do they want my zip code when I don’t have one?’. It’s as if some companies go out of their way to lose customers.

This video from Google Analytics is hilarious. It compares the online browsing experience with a “real life” checkout experience.

Put yourself in your customer’s shoes when you’re designing your website or blog. Keep everything simple and make it easy for the user to do business with you. (I could watch this video over and over; it’s important to have a sense of humour too!) What makes you scream when you visit a site? Let’s create a list…

My workshops cover this topic along with other customer-focussed tips. Courses are on-going so get in touch if you’d like to register your interest.

4 Responses

  1. Marie says:

    Ha! This is fantastic – love the timed out part : )

  2. admin says:

    Me too Marie! Reading out the Captcha sign makes me laugh every time too.

  3. annmarie says:

    I loved the video aisling. Frustrations of a modern age thankyou for all the great advice on this blog

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