Is the feeling of having to ‘create content’ killing your creativity?

25th November

Is the feeling of having to ‘create content’ for your business stressing you out? Does it feel like a chore? I know that this is a real issue for many business owners. And yet you have valuable ideas to share. Today, I’m suggesting a technique to help you inject some fun into this important area of your business. It starts with taking a content creation sabbatical.

Creating content

Here’s the thing – Much of what we read online is not new to us.
Some of it bores us. Or it’s interesting but there’s too much throat clearing. Think of an article that you did enjoy reading – I bet that the person brought the idea to life because they looked at it in a new way.

Content creation sabbatical

The purpose of this post is to plant a new seed in your head! Creating exciting content involves practising your creativity muscle. Treat yourself to a two week writing sabbatical and try something different –

, type or record some ideas that interest you. Carry a notebook in your pocket. Question what excites you. Stand on your head or look down from a height. What other ways can you interpret this idea? Forget about the general viewpoint. Feck Perfunction. Maybe it’s time to take yourself less seriously?

Dominic Wilcox

Variations on normal

Dominic Wilcox is an illustrator and inventor who looks at his everyday world in hilarious ways. This video called ‘Variations on normal’ encouraged me to question how I view the world. It made me question what I believe to be true. I think that this is essential skill for innovative content creators.

My tips

Question your beliefs. See new possibilities. Laugh more. Now, share your ideas and get some feedback. You’re not writing for validation; you’re writing because you believe you have something worth sharing.

This is a topic I write about frequently – these posts might give you some more ideas:

  • How much thought do you give to your personal brand?
    In this post I ask you to consider what you would like to be known for? Every piece of content that you share online says something about you. Only talk and write about things that genuinely interest you. This is particularly true for blogging. Value your time and ideas!

  • How to set yourself sane, humane and reasonable goals.
    This one idea from Alexandra Franzen had a huge impact on how I work. Let’s start by being kinder to ourselves.

  • Why blogging is not about finding your voice
    It’s about discovering that voice.

  • Sometimes we need to unplug
    Finally, it is perfectly OK to disengage from the web sometimes Give yourself a break, give your ideas space to grow and develop. Chill out. You’ll come back full of ideas!

    Writers block or writers weariness strikes me too, but I got some great advice from a colleague recently; value and own your ideas and put them out there into the world. In addition I’d suggest looking at the world like Dominic Wilcox sometimes!
    I offer a range of writing classes – let me know if you’d like some help.


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