This course includes:
- Three two hour classes in a central Dublin location or at your business premises by arrangement
- I’ll give you some creative writing assignments which I will provide feedback on
- You will have access to both an online resource library and private community forum of Three Thought Bubbles students
Have a look at the outline for this course. Tuition is always customised to suit your level of knowledge
Session one is about gaining clarity about why you want to blog. The more focused you are, the more successful your blog will be.
- An introduction to blogging and some of the terminology. Looking at the different social platforms and which ones suit your business best.
- Clarity is the key goal with blogging; why do you want to blog and who you are writing for? This will lead us to your aims and goals for the blog.
- What are your readers interested in reading about – what problems do they have?
- Understanding how to write for an online audience as well as how people read content online.
- I’ll show you examples of businesses who blog well.
Session two is about learning the importance of being human online. This is all about revealing the ‘personality’ of your business and speaking in a way that connects with your audience or customers.
- Learning how to connect with your audience. What voice does your brand have?
- Creating your ‘About’ page. The ‘About’ page is the second most visited page on any website. Your customers want to get a real feel for what the team are like.
- Different ways of storytelling – adding variety to your content with text, visuals, audio and video.
- Visual storytelling – looking at different ways to strengthen your message with pictures. We’ll look at sourcing and creating your own visuals as well as the issue of copyright. I’ll share lots of free/inexpensive online image manipulation tools.
- We’ll get inspiration from looking at businesses who have a human and authentic brand.
Session three is about the technical aspects of blogging. It’s full of ‘How tos’. Once you have the information and skills, it’s time to start! Blogging is an ongoing learning experience.
- Researching ideas for content. Looking at ways to save and index your ideas.
- Tips on how to plan your content. Creating a number of categories that will trigger ideas for posts. Outlining a content plan. Looking at seasonal content ideas. Making time for blogging. Tips on time management and techniques to speed up your writing.
- How to add links, embed videos or podcasts.
- How to use keywords in your posts. How to create categories and tags for your posts.
- Calls to action – what do you want your readers to do next?
Aine Teahan from ‘And Baby Makes Three‘.
I enlisted Aisling’s help last year when I was in a bit of a blogging rut. I know how important blogging is for our business but for some reason I had lost my mojo and I needed some help!. My time with Aisling completely invigorated me and I’m in love with blogging again. She helped remind me why I was blogging and gave me the direction to go forward. I am now blogging consistently on a weekly basis and I can see huge benefits for our business – more that 80% of our business comes as a result of the blog! If you’re on the fence about blogging or have lost your way, Aisling will get you on track. She is enthusiastic, full of great ideas and she will inspire you to get your story out there. It will be the best investment you could possibly make for your business.
Siobhan Berry from Mummy Cooks
It was such a pleasure to meet Aisling and work with her on my blog for my business. Up to this point I had just winged it getting inspiration for other bloggers and writing about what I know. For me the course just brought it all together and gave me a template as to how to move forward with my blog. My blogging would rely heavily on imagery and Aisling really helped in this area. Aisling brings out the creative side in everyone (despite my belief that I had none!) and has really given me the confidence and tools to move forward.
This three session programme is priced at €550.
Your training material includes workbook notes and access to an online resource library, a written review of each session as well as feedback on your written projects. You can choose to add on additional training sessions on specific topics you need help with.
Let’s start that conversation – I’d love to help you to launch your blog! My one to one classes take place at a time that suits you – either in a central Dublin location or at your place of work (by arrangement).