When I first launched my jewellery business in 1998, I supplied galleries and shops around Ireland. But the downside of that was that I never got to meet the people I was designing for. So, there was no feedback and no chance to design something specially for someone. I had to find a new way of doing business so I could get to know my clients and involve them in the designing! Now I only design to order.
I’m watching with amazement how quickly online ways of communication are changing. If we want to connect with readers, we have to be open and human. It makes sense right? People buy from people they like or can relate to. And so, your business story is the core of your business. Colin Harmon from 3FE coffee shop certainly knows how to tell his story! He takes us on his crazy adventure from the world of finance and investment to barista champion and coffee shop owner. He describes his whole journey and his passion for coffee and coffee culture. He tells his story in a conversational way, including short film clips and photos. He held my attention right to the end! But most of all, he really made me want to try his coffee…
Colin Harmon, 3FE coffee shop, Dublin
Lucky for me, 3FE is around the corner from my studio in The Design Tower. Tomorrow’s cuppa might be a Bolivian Finca Loayza – complex, biscuit sweetness, keylime pie, dark chocolate finish. I hope I get to meet Colin.