Andreea Wade is one of the co-founders of Askaton and also owns a marketing company called Brandalism. She gave a talk about Storytelling in business. As you probably know by now, this is something that I’m really passionate about. It’s certainly not about making up stories (which is what most people think clever marketing is about). It’s about getting to the core of what you do and why you love it. Some of us get lost in the doing and making and we forget about what it was that got us started in business.
My mission this year is to connect with all sorts of new people; to seek out adventure without knowing exactly where it will lead. This is what blogging teaches you and what I’m passionate about sharing. You come to realise that sometimes the unexpected encounters are where the best things happen. They can happen online, but really, the magic happens when you get out and meet people face to face.
Andreea talked about the power of “Once upon a time”. She reminded us that, once upon a time we had a passion that led us to set up a business. This is something that we need to capture and never forget. And she reminded us that stories are about things that matter.
Andrea also spoke about how confusion is one of the greatest enemies of any marketer. As business owners, we need to be crystal clear about the message that we put out into the world. If we are not clear ourselves, how can we expect our customers to know how we can help them? The purpose of your blog is to be like a window into your business. It’s your space to chat with and educate your customers; for you to get to know them and for them to get to know you. To share what it is that you love to do and tell others why they should consider spending their money with you.
Ultimately though, people buy from people they like or can relate to. We hear this again and again but do we really understand how it works? In the chaotic, frenzied, online world, we need to find a way to make people pause and feel something. We’ve been telling each other stories for centuries; it’s how we all make sense of the world. This quote from Ira Glass, that Andreea shared, sums up the idea perfectly;
So, are you interested in telling your story or finding new ways to tell people what you do? I’d highly recommend the Askaton group as a way of meeting like-minded business owners. The other thing worth mentioning is that there is a really relaxed vibe to this network. There is no power dressing or stuffy formalities. It’s about people who are into doing stuff as well as talking about it!
I give a number of different blogging courses and workshops to help business owners to learn how to talk confidently and passionately about what they do. My one-to-one classes focus purely on you and my group workshops allow for lots of interaction and cross-pollination of ideas! Would you like to be notified of my up-coming events? if so, just drop me an email or leave me a comment below. And I’m always up for a 3d coffee and chat…
Let me know if you’re a member of any collaborative business group; I’d love to put together a list that we can share.