I absolutely love this motivational cycling video because it screams about the skill and endurance that are required to succeed in the world of competitive cycling. The jerky jump-cuts and stop-motion photography bring the pain alive. The audio chops up exaggerated breathing sounds with army major roars. We feel the pain and we can imagine the rewards! It’s impossible to watch this film and not feel a strong connection with the subjects. The motivation coach is right when he says that getting to the top doesn’t happen overnight.
Is your adrenalin still pumping? Let’s slow the pace down a bit with this gem of a business story. The Inverted Bike Shop is the story of a bike enthusiast, who loved bikes so much he made his own and then wanted to share them with others. 718 Cyclery in Brooklyn was born. He understands his customers inside out and he offers an intuitive service based on what his customers really need. It’s told in simple language by people who love what they do. It’s not a fast paced like the one above; the power lies in how the story is slowly revealed.
This whole business is built around bikes and people. When someone comes in the door, we sit down with them and ask them, ‘What do you see yourself doing with this bike?’ We’re almost like a therapist in a lot of ways; we get to the heart of what they’re really looking for in a bike.