What might your customer be secretly hoping for?

3 February

What might your customer be secretly hoping for?

I absolutely love when I read a sentence that jolts me. This one popped off my screen yesterday. The article was about business innovation and creativity and it threw up 4 questions that can generate ‘fruitful thinking’.

I’m isolating this question and throwing it out to you.
Have you ever thought thought about what your customers might be secretly hoping for?

If you’re a photographer, your client might be secretly hoping that you’ll capture their true essence. If you’re a language teacher, your client might be secretly hoping that they’ll reinvent themselves and settle in Sicily. We never ‘just’ buy products or services. We buy how we imagine they’ll make us feel.

No matter what your business is, your customer has secret hopes. Maybe it’s a simple as making someone feel calmer.

I challenge you to sit with this idea over your lunch break. Better still, take it on a walk! Look beyond your business descriptions and climb into your customers’ shoes. I know that you’ll get some exciting insights!

I recommend you read the full articleInnovation and Creativity via The Book of Life.