Juniper Ridge are the world’s only wild fragrance company. They bottle and sell natural scents found in nature.
According to the ‘About’ page, ‘Juniper Ridge was founded in 1998 by hiker, mushroom-forager, and wilderness enthusiast Hall Newbegin‘. What makes this company so different is their obvious passion for being out in nature. All employees are trekkers and hill walkers. Producing scents and perfumes came as a result of wanting to share the outdoor experience with other nature lovers.
We are the world’s only wild fragrance company. We’re hikers and backpackers, not fashion or luxury-industry types. We distill colognes and perfumes from real plants, bark, moss, mushrooms, and tree trimmings found hiking the backcountry. A hundred years ago, all perfumes were made this way. Today we’re the only ones who handle every step of the process ourselves, from beginning to end.
Juniper Ridge happen to have a very visual product and they use imagery to tell their story. It’s interesting to compare the different platforms that businesses choose to tell their story. Have a look at the Juniper Ridge facebook page, Instagram account and blog. They have almost 28,000 followers on Instagram, so they’re obviously doing something right! There’s definitely an element of ‘armchair travelling’ when you follow these trekkers online.