Everyone is speaking about the age of ‘overload’ now; we’re bombarded with choice when it comes to web content. So if something is going to hold our attention, we need to make an emotional connection with it. And the natural way to connect is to tell meaningful stories. The story of family run business Herriott Grace‘ sounds something like this:
Nikole and her Dad now live 3400km apart. He is a wood turner. He often sent Nikole gifts of hand carved spoons in the post which she treasured and loved receiving. Each piece was a one-off and made from salvaged, chemical-free wood. One day Nikole had an idea. She asked her Dad if he would like to share his work with others. His ‘yes’ led to the launch of a family business called ‘Herriott Grace’. The precious packages continue to be posted from Victoria to Toronto, where Nikole styles and photographs them for their on-line shop.
Lance and Nikole educate us about how beautiful things can be made from salvaged materials, how much care and attention is involved in the process and how each piece is a one-off. They also reveal who they are and why they love doing what they do. If I buy something from them, I feel like I’m getting much more than a carved spoon or platter.