In this new series, I’m thrilled to interview some of my Three Thought Bubbles, blog students. They have kindly agreed to tell their story, share their experience and inspire others to start writing a blog. If you want to learn something new, it helps to talk to someone who has been there before you. I’m really grateful to each of them for baring their souls; I’m very proud of them too!
Eva Dorney is an Irish goldsmith who I’ve been a fan of for a long time. Well before I set up Three Thought Bubbles, I interviewed her for my previous business blog, Rangoli. I was totally intrigued by one part of her business, which involves taking old, sentimental pieces of jewellery and giving them a stylish re-birth! But that’s just the start of what she can create!
I think that Eva works magic with metal and gemstones. She gets inspired by listening to customers – her creations are literally fused with stories and memories. Eva already had a Facebook page but wanted a more personal space to share her stories – a blog was the perfect solution! Below is Eva’s gorgeous showroom in Windy Arbour. Let’s hear more about how she started blogging and how it has increased her business.
Hi Eva! Why did you decide to write a blog and do you like having your own space to share your designs?
Initially I was sharing images to inspire confidence and create a body of work that people could peruse, but within a few months of starting my business I realized that I wanted to share more than just images of finished work with people. I really enjoy the personal interaction involved in creating one of a kind pieces for people and I wanted to convey that. I figured that if I was curious to know how things were made then surely others, no matter how few, would be too.
Before I set up my current website I used facebook as my substitute blog. It served me well, but I was itching to get all those stories under one roof so to speak and importantly in one searchable format. Having a static brochure website was standing in my way, but all that changed over the course of one very productive weekend in March when I built my new site and started the blog. Since then I’ve been writing about new and old projects, sharing people’s stories and the processes involved in making one of a kind jewellery.
How do you feel about sharing your creative process or ‘putting yourself out there’?
I have no problem with it at all. I come from a background where you share your knowledge rather than protecting it like a state secret. However I try to make my posts more overview than tutorial, not because of a desire to hide any knowledge, rather so as not to lose people in a technical mire. Ultimately I’m writing for the curious mind rather than the jewellery practitioner, though if they find it useful reading that’s great too.
For the most part I think my blog is satisfying a curiosity that people have to understand the processes behind every day items and that very basic desire to hear other people’s stories.
How much time do you spend creating your blog posts?
I probably spend a half a day on each post between cleaning up photos, making collages, writing content and editing it. The former I would be doing anyway so that I have a record for my look-books and the content is really just fleshing out what I would historically have posted on facebook. I don’t necessarily spend all that time in one sitting, but it adds up!
Do you plan to blog about other designers or things that inspire you to design?
It’s still early days for my blog and it’s still new to me, but I must admit it’s an appealing idea. Being in a creative field I‘ve come to know lots of other creatives whose work I admire and it would be lovely to share their creative process on the blog. In fact I think I know who I’d like to start with! That’s one of the lovely things about the blog – it’s constantly evolving.
What sort of feedback have you got to your blog?
The response to my blog has been overwhelmingly positive and I always see a spike in activity across my website when I post. I think from the perspective of SEO the blog posts have been important in bringing my work to a wider audience and my instinct is that the increase in new business enquiries is as a direct result of them.
I’m also aware that the blog creates a greater sense of understanding and trust in people who haven’t worked with me before or who perhaps have never thought to order a bespoke piece. It helps to demystify the processes and to assure people that commissioning can be for everyone.
What were the key things you took away from your Three Thought Bubbles workshop?
1 It makes huge sense to blog
2 There’s no point blogging impersonally
3 Create a friendly about page and carry that tone through the entire site, especially the blog
And finally, do you have a piece of advice for someone considering writing a business blog?
It seems to me that one of the big things with blogging is coming up with interesting content week after week so I’d suggest spending time planning what you’d like to write about over the course of the first few months or better still year.
I like to start half a dozen posts at a time, to get some ideas down and then flesh them out and edit them over the course of the following days or weeks as the case may be. I find it much less daunting to come to a half written post and finish it than to start with a blank page and know that within the next hours I need to transform it into a fully finished post. In a nutshell brainstorm and plan ahead!
Thanks For chatting with us here Eva – I love your idea about starting several posts at a time. That takes the pressure off trying to write the perfect post in one sitting 🙂
This interview is part of a series with Three Thought Bubbles students. Check out the others from the archives. And please get in touch if you’d like to hear more about my training courses. I offer different options to suit your level and needs.
EvaDorney.com – Eva’s blog – Clasped.ie – Facebook – Twitter