Stress free ways to value and share your great ideas

11 March

This is a ‘what if’ post.

What if you valued and owned your ideas and shared them with more people?

What if you found a way to share your ideas that felt easier and more fun?

Last week I gave a talk at the Limerick Women’s Networking Event – the topic was ‘How to humanise your business with a blog’. We talked about the fears and concerns that most business owners have around using social media. Here are my suggestions to help you share your great ideas.

Simple ways to value and share your ideas

For some, the idea of starting a blog is overwhelming. Here are three ways to help you get comfortable with voicing your opinion on the web. Think of them as an in-between step to blogging – a practice run!

LinkedIn Posts

LinkedIn now allows you to write articles or posts which are posted on your profile page and seen by your connections.

LinkedIn articles

I freely admit that it’s taken me years to warm to LinkedIn. I’m still finding my way around it and discovering new ways to improve my profile. Recently though, I started sharing some of my blog posts as LinkeIn articles. The response has been great. It’s simple to format and upload an article and share it with your connections.

The benefits: You get to share your passion and expertise and build your reputation. You can post as frequently as you like without any posting schedule pressure. It can help you to attract more of the type of work you love to do. It’s a great way of re-purposing content to share with a new audience.

‘Medium’ articles

Medium.com describes themselves as a community of readers and writers offering unique perspectives on ideas large and small.

Medium

I subscribe to Medium and have yet to write an article. But I love the format and concept. Medium is a web-based service that lets anyone publish articles online; Wikipedia calls it a “blog publishing platform”. It’s also a form of social journalism. Once you open an account, you can publish articles on any topic you like. Entries can then be recommended and shared by other people, in a similar manner to Twitter.

The benefits: Medium shares all the benefits of writing a LinkedIn post. In addition, there is the potential to connect and collaborate with a eclectic mix of people. It is possible to remain anonymous if you wish.

Instagram articles

Some people describe Instagram as a micro-blogging platform. There is much more to Instagram than image and video curation and I have discovered brands who are being very innovative. There is the option to include text underneath your visual. Most people include a short description and a dizzying list of hashtags. There is another option:

Instagram allows you to include a supporting piece of text which adds meaning to the image. I’m excited by the possibilities here. You can stand out by doing something different. I believe that Instagram is a great place to experiment with sharing ideas.

The benefits: It’s a really easy to set up an account and post content. You can start off with a private account until you get the hang of it. Use it to share short form articles or sound-bites. Explore your writing style and learn from watching others. Great for discovering new ways to tell your business story. Here are some people who do this well:

Humans of New York – HONY

Humans of new York share portraits and stories about people. Sometimes they are intensely sad, other times hilarious. We are offered a supporting story to add meaning to the portrait. We feel like we understand the subject when we can empathise with their world.

Humans of New York


A M Fitness – Always Move

Andy Myers is the founder of Ireland’s Original Movement Studio. He regularly writes about his passion and process and shares stories about customer progress. As a result he gets great engagement on his Instagram account. Below he describes Reg, who is in his over 60’s class. This business is obviously more than a job for Andy. It’s through the written stories that we sense this.Always Move

This article on Instagram as a writing platform might interest you too
Can Wired make Instagram journalism mainstream?
 

This post is designed to give you simple ways to practice your idea-sharing muscles! It’s so tempting to share other people’s content – that’s what the digital world encourages us to do. I want you to develop a new habit – to own, value and share your great ideas. I’d love to hear your feedback on this one. Soon, I’ll be offering a workshop on how to use Instagram for business. Let me know if you’re interested in hearing more.

 
Featured links
My LinkedIn posts – Aisling Nelson on LinkedIn
Medium – Medium.com
Instagram – Instagram.com
Humans of New York – Instagram account
Always Move Fitness Studio – Andy Myers

Real people talking honestly about stuff versus SEO

6 June

why-i-love-medium-articles

I’m standing barefoot on my high horse today. Friday is the day to share my thoughts on two things; my love of (the writing platform) Medium and my exhaustion with the world of keywords, algorithms and search engine optimisation. What does it mean to connect with humans on the web these days? Should all conversations start by researching the words that people are most likely to click on? Or should we start with ideas that make us jump up and down?

Have you noticed that a lot of people are regurgitating the same content? People are afraid of standing out or speaking their opinions out loud. This is what draws me to the magic of Medium – a shared writing platform for a community of writers. It’s a blog style site that was set up by two founders of Twitter – they wanted to give us more than 140 characters to tell our stories!

Getting real means presenting a less ‘perfect’ picture of ourselves some of the time. Can we get comfortable with that? I know it takes a bit of practice! Maybe it’s time to take a break from looking at your own industry. When I blogged about the wedding industry, I stopped reading other bridal blogs because it was too tempting to write in a similar way. How about looking at how a butcher tells their story?

It’s so easy for me to sum up the magic of Medium below – I recommend you check it out. It’ll inspire you to write with honesty and purpose. What’s the point otherwise?

1. It’s got a clean simple layout with a large font size – yes, that makes me feel relaxed already!

This is one of the most important elements of your blog or website. Make it a calm place where people want to spend time. Get a good interior designer to help you out!

2. People choose titles and sub-headers that make your brain whir with anticipation – how about Basil, Babcock Peaches and Salt Air?

When I scroll through the article titles, my brain gets a work-out! Keywords are replaced with exciting words that make me want to find out more. Check these out:
“The Sky’s the limit” is bullshit. Think small. That’s the answer.
Basil, Babcock Peaches and Salt Air.

3.Articles are curated into collections so you can explore writing of a similar theme.

Here are some collections to explore:
On writing; The messy, imperfect, wonderfully strange world of being a writer. And many of the other thoughts that happen to occupy the mind.
What I learned today; Reflect on your day by sharing one thing that you learned. Mistakes are welcome.
Human parts; Human Parts explores the patchwork of the human condition through personal writing.

4. Most writers are opinionated and offer me the chance to question my beliefs!

Such as Starting your own business will not make you happy

5. By signing up to their newsletter, you’ll receive a small number of recommended articles to read… a sweet pond compared to the ocean of distractions that bombard us daily!

Finally I’ll leave you with a thought-provoking article titled “20 things I should have known at 20” by Juien Smith. You’ll find more of his great articles on this site.

What do you think about the heavy emphasis on analytics and keyword searches? I’d love to hear your thoughts publicly below or over a coffee or something stronger!