Morocco didn’t steal my heart

23 September

I’m just back from a trip to Morocco and I doubt if I’ll be going back. This is not a brag or moan about my holiday – it’s an observation about how I like to be treated as a consumer. If I close my eyes, I can smell the warm sweet air that surrounded me in the courtyard of my riad. I’m hypnotised by the magnetic patterns and the dusty pink colours of the narrow, medieval streets. But my lasting memory is of being hassled to buy stuff. “Eat here”, “Look at my shop”, “What price will you pay?” Being in Morocco made me realise how important it is to be able to browse and choose on my own terms. If I need help, then I’ll ask for it. These ideas are at the core of my blogging training. I believe that business is about understanding and respecting people.

Visiting Morocco

That’s not to say that I’m a wuss when it comes to travel. The more far-flung and chaotic, the better, but this culture clashes with my values when it comes to selling. This is why I teach businesses how to build trust with their customers through blogging. Business is not about being shouty any more. I’d have my work cut out for me in Morocco! Some people love this theatre – it all depends on what you’re used to!

I train people how to be more human with their business on the web. Here are 3 tips to get you thinking differently:

Get to know your customers. Why should they care about you?
Share the personality of your business. Start with a really good ‘About’ page like Greenside Up. Or read about Linda’s business journey – she is a Virtual Assistant at Flynn Admin.

Make it easy for people to connect with you, ask you a question or find out what to do next.

Encourage people to chat with you on your social platforms. Make your social icons visible and the process easy to follow. This hilarious short film shows us how frustrating and idiotic our online experiences can be.

Show that you ‘get’ your customers.

Show me that you understand what I need help with. Irish architect Eva Byrne takes the fear and confusion out of planning a house build. Runnerbean Walking Tours answers your questions before you book a tour.

Let’s stop yelling about what we do! Do great things rather than talking about them. People will naturally spread the word with others once they get to know and respect you. How about you? Are you tired of people asking you to ‘like’ or ‘share’ things? Or do you let it wash over you? [edited to say that I realise the irony of my sharing buttons below this post – they are there if you feel like sharing the ideas in this article!]

Photo credit:
Images from my instagram account – aislingloves