For some, the idea of starting a blog is overwhelming. Here are three ways to help you get comfortable with voicing your opinion on the web. Think of them as an in-between step to blogging – a practice run!
LinkedIn now allows you to write articles or posts which are posted on your profile page and seen by your connections.
I freely admit that it’s taken me years to warm to LinkedIn. I’m still finding my way around it and discovering new ways to improve my profile. Recently though, I started sharing some of my blog posts as LinkeIn articles. The response has been great. It’s simple to format and upload an article and share it with your connections.
The benefits: You get to share your passion and expertise and build your reputation. You can post as frequently as you like without any posting schedule pressure. It can help you to attract more of the type of work you love to do. It’s a great way of re-purposing content to share with a new audience.
Medium.com describes themselves as a community of readers and writers offering unique perspectives on ideas large and small.
I subscribe to Medium and have yet to write an article. But I love the format and concept. Medium is a web-based service that lets anyone publish articles online; Wikipedia calls it a “blog publishing platform”. It’s also a form of social journalism. Once you open an account, you can publish articles on any topic you like. Entries can then be recommended and shared by other people, in a similar manner to Twitter.
The benefits: Medium shares all the benefits of writing a LinkedIn post. In addition, there is the potential to connect and collaborate with a eclectic mix of people. It is possible to remain anonymous if you wish.
Some people describe Instagram as a micro-blogging platform. There is much more to Instagram than image and video curation and I have discovered brands who are being very innovative. There is the option to include text underneath your visual. Most people include a short description and a dizzying list of hashtags. There is another option:
Instagram allows you to include a supporting piece of text which adds meaning to the image. I’m excited by the possibilities here. You can stand out by doing something different. I believe that Instagram is a great place to experiment with sharing ideas.
The benefits: It’s a really easy to set up an account and post content. You can start off with a private account until you get the hang of it. Use it to share short form articles or sound-bites. Explore your writing style and learn from watching others. Great for discovering new ways to tell your business story. Here are some people who do this well:
Humans of New York – HONY
Humans of new York share portraits and stories about people. Sometimes they are intensely sad, other times hilarious. We are offered a supporting story to add meaning to the portrait. We feel like we understand the subject when we can empathise with their world.
A M Fitness – Always Move
Andy Myers is the founder of Ireland’s Original Movement Studio. He regularly writes about his passion and process and shares stories about customer progress. As a result he gets great engagement on his Instagram account. Below he describes Reg, who is in his over 60’s class. This business is obviously more than a job for Andy. It’s through the written stories that we sense this.
This article on Instagram as a writing platform might interest you too –
Can Wired make Instagram journalism mainstream?