Visual tips to bring your business stories alive

29 June

I’m here to tell you that you ARE creative. And with a bit of practice and consideration, you can choose vivid words and images to communicate your business story on the web. Admittedly, this is a skill which requires practice but today I am going to show you some examples of how other businesses are using words and imagery in memorable ways.

First up is the cafe Love Supreme in Stoneybatter. This image is so incredibly simple; some hand drawn text scribbled beside a freshly brewed espresso. I believe them when they say that this coffee is lovely. In fact it makes me want to peddle across the city to sip one myself. No fancy cameras and lighting here – just a simple mobile phone photo.

Love Supreme
Next up is Sugru, a company that sells a silicon rubber that can be used to fix and adapt any object you can imagine! “Sugru is mouldable glue. Stick it, shape it and it will turn into rubber. We invented it to make fixing and making easy and fun.” Sugru have built a thriving community of users who share their repair and creation stories. Sugru help people to find better ways to do things, with or without their product. This is an example of a visual link to a ‘how-to’ post – Sharpen scissors with aluminium foli. The image, when seen on Twitter or Facebook, immediately lets the reader know what to expect. They can see at a glance if it is of interest to them.

How to tips from Sugru

And finally, Copyblogger are well aware of the power of text and images combined. They teach people how to successfully promote their businesses on the web! Here they use an image of a speeding train to illustrate the idea of the power of showing up daily in the world.

Copy Blogger image

Once you get this concept, it’s a matter of considering your key idea every time you communicate an idea or article.

What image will help you illustrate your point and make it memorable? It’s great to stretch the imagination here. Get playful with your words. Literal translations can be boring. A great piece of advice I heard is to think of words and images as design elements. Have fun combining them in new ways. The web TV is a blur of constant choice – think about it; we all want to be surprised or jolted into doing something that will make our lives better!

So where can you find eye-catching images if you can’t create your own? I wrote a previous post with a link to some great free stock image resources. Today I’m adding two great new websites that are bursting with quality visuals.

The first is Pexels.com
All images here are licensed under the Creative Commons Zero (CC0) license. This means you can copy, modify, distribute and perform the photos. The pictures are free for personal and even for commercial use. All without asking for permission or setting a link to the source. So that attribution is not required. All in all the photos are completely free to be used for any legal purpose.

Pexels.com

And the second resource is StockSnap.io. Again, all photos on StockSnap fall under the Creative Commons CC0 license. That means you can copy, modify, distribute any photo on the site, even for commercial purposes, all without asking permission!

Stocksnap.io

I’ll be showing you how to add text to your images in a follow-up post. Here’s how you can get started – search for images to illustrate your written ideas. Name and save images that you can use in your social conversations. We’ll get creative with words in the next post! If you would like some one to one tuition, I can help you learn this skill. Let’s have a chat first!

Further resources:
Read my blog post with links to other free stock photos websites.