The best of 2015 – the ideas I learned and shared this year

13th January

Three Thought Bubbles popular blog posts 2015

I write this blog to help you and to help myself.
I tease out ideas, I share knowledge and skills and I play with words.
I reach out to new people who excite me (mostly Tweeters!) and we have blind dates over strong coffee. There is electric energy in many of these conversations. Ideas collide and grow new limbs! Unexpected collaborations and strong friendships have developed too.

If you are in business, you must emotionally connect with people. This is something I can help you with. This blog post introduces you to the skills and values that underpin my training.

Here are the most popular posts from 2015 – they all focus on authentic ways for you to market what you do.

I tell my clients that a blog becomes a living business plan. Over time, it reveals the ideas, people and values that matter to you. It’s your choice to invest in mattering or write for SEO robots.

In 2015, I wrote about self confidence in business, telling your story and the art of writing, human marketing, visual storytelling, living your brand and face to face networking with people who excite you. What drives me most is finding ways to make business more human. Of course we need to market what we do but there are authentic and meaningful ways to do this.

Learning new skills – how to be kind to yourself

As business owners, we can be very tough on ourselves. I find this is especially true when people are learning new social media skills. My advice is to take baby steps and be kind to yourself! These posts might help you with this:

How to set ‘sane, humane and reasonable goals!
How to give yourself a break. It’s all about taking small, achievable steps.

Blogging – how do you feel about learning a new skill?
Do you expect to master new skills in an instant? Could you change that mind-set?

How minimalism can help you simplify your life and your business

I’ve discovered that less works best – less words, less goals, less obsessively reading online content!

Writing tips

When did you learn to write? Probably at school or college. Now it’s time to lose some of the formal structure and learn to write like you speak. This takes time and commitment but it’s an enjoyable journey. Here are some tips on writing skills and styles:

Chop your words; the skill of editing
Language is an art – how to be selective in your word choice and word count.

Why blogging is not about finding your voice
It’s in the doing; the magic happens as you learn.

Is the feeling of having to ‘create content’ killing your creativity?
Are you writing for SEO robots or because you have something interesting to say?

Human Marketing

When I first heard this phrase, it rang true with me. Sometimes, perceived opposites can work harmoniously together. The reason I set up Three Thought Bubbles was because I believe there are authentic ways to market a business. The second reason is that I know this technique is proven to be effective. People buy from people they like and trust. That is what human marketing is all about; understanding what people want help with. These posts will get you out of your own head and into the mind of your ideal customers:

Brand tone; what do your customers really hear?
Your brand is the conversation that your customers have when you leave the room! How do people ‘experience’ your brand?

Invest in mattering…
What if you focused on how what you do matters to other people? Would it change how you approach your business?

Stop, think, post – how to do social media with intention
Stop and ask yourself ‘what is my intention?’

Tips on how to tell your business story visually

Humans make sense of the world through images and stories. Images are powerful for reinforcing your written ideas. There are lots of ways for you to tell visual business stories:

How to use Instagram to tell your business story
Instagram is a powerful micro blogging platform – see how other businesses are effectively using it.

Visual tips to bring your business stories alive
Simple tips to tell powerful visual stories.

How can you ‘Live our brand’?

We might fight it but each of us is a brand. We’re selling ourselves on a daily basis! We now have the chance to create our online identity:

How much thought do you give to your personal brand?
What do you find when you Google your name? It’s time to own and develop your online reputation.

Connect with people on and off the web

And finally, I encourage you to connect with others and always ask for help!
Find interesting people on the web and invite them out for coffee. See what happens next!

The reason we are in business is to connect with people on an emotional level. Most of us never learned how to do this is in a business context. I can help you by offering you training, support and strategies. Give me a call on 087 635 5655 if you’d like to discuss some options.

Aisling

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