Who do you want to delight?

27th October

Who do you want to delight? As I mentioned in my very first post, I am voraciously consuming content about marketing. If you’d told me a few years ago that this stuff would become a passion of mine, I would have laughed very loudly. But these ideas are mind-blowing; really! And they force you to shift your learned ways of thinking and seeing the world. If you run your own business, it’s time to shake things up.

In the last year, I have discovered the most amazing mentors on-line; passionate people who want to share their skills and knowledge. You’re going to get to meet lots of them on my blog in the coming months.

First up is Seth Godin. Are you a Seth devotee?! Seth tells you things that seem so commonsensical, you think you must have already known them. But you didn’t. I find that I want to put his ideas into practice and I want to share them. That’s what it’s about, right?!

Seth Godin

I follow Seth on Twitter and even his tweets are magnetically click-able! This guys knows how to use words and use very few of them. What I love about his posts and blog is the lack of clutter. Lots of white space + easy to read content. I know that he will sum up his ideas in a bite sized pieces. And his ideas leave me thinking for the rest of the day.

Here’s an example of a post from his blog. Why don’t you take Seth’s quiz and then visit his site for his answer?

Take this simple marketing quiz

Not so simple, actually, and about more than just classical marketing:

There are a hundred people in a room, perhaps a trade show or a small theatre. What’s your choice:

  1. Sit in the back, watch, listen and learn.
  2. Cajole your way onstage so you can make a slick presentation that gets everyone on their feet, buzzing and excited, eager to do business with you or hire you.
  3. Set up a booth in the lobby that energizes and engages 12 of the people enough that they tell their friends, while it disturbs or mystifies two of the others and is ignored by the rest.
  4. Provide a service (like cookies and juice in a box at the exit) that many of the people there are appreciative of but few remember or talk about.

Hear what Seth has to say…

I’d love to know who or what  inspires you. leave me a comment below or send me an email.
Image credit:
Original image from Seth Godin’s website

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